Many different names have been coined for MLM. Some call it referral marketing and there are some who refer it as network marketing. This form of marketing is getting high recognition and acceptance by people not only in India but across the globe. It is a business model introduced by many companies in the market, which consists of independent non salaried individuals, who get compensation and a good compensation for selling the company’s products or the services to the people. Since there are no middlemen or wholesalers or retailers involved in between, therefore the compensation paid is also good and also a good and high business turnover is seen by the company.
The people who join the company or represent the company to promote the product or service from door to door, also have the ability to recruit people under them to join and perform the same task. The compensation under such circumstances surely increases, as his compensation is not only calculated from the sales made by him, but it is also calculated from the sales made by the people who are recruited under him.
The article throws light on the legal approvals for MLM. It is essential that any company that is using the business strategy of the MLM needs to be legally approved for its longevity and its success. As in situations where the approvals are missing a great loss and a bad name is spread leading to its downfall. It is important that such companies are registered and all the information about the company needs to be available. Apart from that such companies need to be clear on its business strategy.
For legal approvals for MLM it has to ensure that it is clear of the compensation plan that is set for the people who are a part of the company for its promotion and selling. Also it’s important that the company pays to its people not for every recruitment it makes for the company, but his compensation is mainly and purely the commission that he is paid for the sales that he has made. If it covers the former pattern it is covered under a pyramid which is not considered legal. Another aspect and more important aspect is to ensure that the new recruit is a part of the company mainly because of the purchase that he has made and he is not paying anything extra to become a part of the company.
His new recruit also gets the same set of benefits and advantages that are given to the person who introduces him to the company. These parameters have been set for MLM legal approvals and to separate the genuine MLM’s from the shady and illegal pyramid schemes which are extensively floating not only in the Indian market but also in the global market. As such pyramid schemes are not only illegal but have also damaged a lot in playing with the sentiments of the people by cheating them and breaching the trust and belief.